The Request
An art gallery wanted a unique experience for a VIP reception during the premier of new art works.
Sylvia's Tip
When working with events in the arts, consider connecting multiple art styles to attract a wider audience.
Event Features
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Opening of art show with new works available
VIP event (requiring RSVP to attend) -
Combine art gallery with second art form
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Sell art from the new exhibit
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Generate a “buzz” in the arts community
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Advertising the gallery
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Budget $5000
The Outcome
The art gallery VIP event included premier works by modern masters, but I added a special touch. A local classical music composer wrote music for trio of strings that was inspired by one of the artworks. The composer spoke about the history and impact of the drawing and what inspired him in his composition. The trio of strings (who entertained the guests throughout the event) then played this special piece. As a bonus, if that artwork was purchased that evening, the buyer would receive a copy of signed sheet music. (SOLD!)
Great Business Marketing
One of a kind art and music event
Target demographic reached & attended event
