The Request
Create a fundraiser for a non-profit horse therapy facility to raise awareness of the charity and help fund a covered arena so therapy could occur during rainy weather.
Sylvia's Tip
Consider your audience when creating an event. Who is attending and what are their preferences? Don’t serve champagne to beer drinkers.
Event Features
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Venue donated with a percentage of proceeds going to the non-profit
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Live country band
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Family friendly day event transitioning to adult friendly evening event
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Kid friendly beverages, family friendly food options, and open bar
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Large outside area for pony rides, photo setting, petting zoo, and face painting.
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Craft vendor area (percentage of proceeds going to non-profit)
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Silent auction
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Budget $2000 (with the non-profit providing volunteer labor and day of event management)
The Outcome
Event was very successful at drawing a crowd through an email campaign, notices at local schools, and advertising posters placed in windows of area small businesses and in the town square. Lots of kids in the afternoon and the band had the audience dancing throughout the day and into the evening. Fundraising met expectations and significantly increased awareness of the non-profit within the surrounding community.
Great event marketing
Live music and activities to keep the crowd engaged
Increased awareness of the non-profit
